Rate guidance
Fees reflect days on the floor, store size, and whether you need a written summary plus an owner briefing. Figures below are starting points in Vietnamese dong; final estimates follow a short scoping call.
| Study | Starting from | What shapes the estimate |
|---|---|---|
| Neighborhood Shopper Walkthrough | 18,500,000 VND | Number of trading days, opening hours, and whether adjacent street observation is included |
| Morning Rush Observation | 6,800,000 VND | One or two mornings, staff count, and same-week debrief location |
| Shelf and Checkout Review | 5,200,000 VND | Floor area, number of priority aisles, photo-annotated sketch permission |
| Owner Briefing Session | 2,400,000 VND | Often bundled after a field study; standalone when you already hold notes |
Estimate factors we discuss first
- Store footprint and whether multiple floors or annexes need coverage
- Language needs for staff briefings (Vietnamese and English available)
- Travel time within Hanoi for visits outside our core field area
- Rush-period intensity that may require a second observer
Pricing is informational. We do not take payments on this site. A written estimate arrives after you describe the store and the questions you want answered.
Request an estimate