Neighborhood Shopper Walkthrough
Multi-day, in-person observation of how customers enter, browse, pause, and leave a neighborhood store — delivered as a clear briefing for the owner.
From 18,500,000 VND per engagement
Field studies
Each engagement is delivered in person. Choose a full walkthrough or a shorter visit focused on rush hours, shelves, or decision briefings.
Morning Rush Observation
Focused study of the first two trading hours — queue formation, grab-and-go choices, and how staff greet regulars versus new faces.
From 6,800,000 VND
Shelf and Checkout Review
A structured walk of eye-level placement, endcaps, and the path to payment — with notes on friction that slows or loses a sale.
From 5,200,000 VND
Owner Briefing Session
A sit-down session translating field notes into decisions you can try next week — staffing, shelf moves, or signage — without jargon.
From 2,400,000 VND (often bundled after a field study)