On-site field study
Neighborhood Shopper Walkthrough
Multi-day, in-person observation of how customers enter, browse, pause, and leave a neighborhood store — delivered as a clear briefing for the owner.
Who it is for
Independent grocers, specialty food shops, pharmacies, and small format stores that want to understand real shopper movement — not survey averages.
Request a walkthrough estimateIncluded
- Pre-visit call to map store hours, peak windows, and questions you want answered
- Quiet presence during opening, midday, and closing periods
- Notes on entry paths, dwell spots, skipped shelves, and checkout behaviour
- Owner briefing with a written walkthrough summary and three practical adjustments
Not included
- Hidden cameras or recording without your written consent
- Mystery-shop purchases billed to you unless agreed in advance
- Competitive intelligence on other named retailers
How the visit unfolds
- Scope conversation and store walk-through with the owner
- Observation calendar aligned to your busiest and quietest hours
- Field days with discrete note-taking and end-of-day check-ins
- In-person briefing and written summary within five business days
Preparation
Share floor plan sketches if you have them, and note any shelves or promotions you plan to change during the study window.